In contrast to most Western cultures, the Chinese believe that dragons are powerful good creatures, who provide protection and bring people good fortune. 2012 is supposed to be a prosperous time for people who deal with finance and those who plan to start big projects this year.

Td l M's very own Chris Kelly was born in the year of the Dragon himself, so he is excited to see what this year will bring to his label.

With London's love for the Chinese culture, numerous celebrations are planned for this week and especially the coming weekend. On Sunday at 10.15 am, a big parade from Trafalger Square to Rupert Street will take place, followed by celebrations in the West End throughout the day and a firework display at 5.40 pm.

Make sure you had into town on Sunday, or go to any of the other festivities that restaurants, shops and Chinese associations have planned for this week. Happy New Year!